Google Ads Course with Practical Training

In the age of the Internet, every single click is important. If you’re interested in digital marketing as a small business owner, a student planning to take it up or even as a hobby, Google Ads becomes extremely useful.

So, what is the easiest way to improve it? By learning from a Google Ads Course that is hands-on.

It will take you step by step through Google Ads, emphasize the importance of practical learning and help you benefit from joining the right course.

What is Google Ads exactly?

Google Ads (previously known as Google AdWords) is an online advertising program where you pay to have ads run on Google search results, YouTube, mobile apps and the web.

You have probably come across Google Ads at some point. Have you ever found ads for buying running shoes at the top of the results after making the related search online? That function is made possible by Google Ads.

There are several tasks you can complete with Google Ads.

• Give your ads to customers looking for products or services at the right time
• Decide how much to spend in order to achieve the rewards
• Keep a record of every user’s click, view and purchase.
• Build the recognition of your brand and help sell more of what you offer

Why should we learn Google Ads in the coming year?

More and more businesses are using online advertising, so Google Ads specialists are highly sought after by companies.

• Now is the greatest opportunity to begin learning about history.
• More than 80% of businesses take advantage of Google Ads
• Many companies are hiring people with roles such as PPC Analyst, SEM Specialist and Performance Marketer.
• The fee freelancers and agencies quote for Google Ads management is usually between ₹500 to ₹2000.
• Google Ads help business owners quickly increase the number of visitors and their sales.
• If you aim to find a job, earn extra income or build up your own company — knowing this skill is crucial.

Key points you learn while taking a Google Ads course with hands-on training.

In a good course, you study theories and also run actual ad campaigns to learn by your actions.

Core Modules:

• An introduction to Paid Marketing
• How SEO and SEM differ from one another
• Grasping the main concepts behind digital ad platforms

The advantages of Google Ads

• creating your first Google Ads account
• Steps to register an account
• Exploring and using the Google Ads dashboard
• Changing your payment and billing methods
• Limiting your Budget
• You can use Google Keyword Planner to find the best keywords.

Short-tail keywords vs. Long-tail keywords

• Different types of matches such as Broad, Phrase and Exact, are available.

The different kinds of campaigns we use.

• Text ads that appear in search results are called Search campaigns.
• Use Banner ads that are placed on websites (Sometimes referred to as display ads)
• Shopping ads (also called Product-based ads)
• Video ads are YouTube advertising.
• Companies use app install ads to introduce their apps.

Effective Ways to Advertise

• Making headlines and descriptions
• Call, location and site links are possible extensions.
• Testing alternative versions of an ad

Bidding and Budget Practices

• The difference between placing bids on your own and using an ad platform’s bidding system
• Set budgets for each day and for each month
• Enhancing the chances of a transaction

The use of Google Ads Tools & Analytics

• Google Ads Editor is an important part of managing campaigns.
• Conversion tracking
• Adding Google Analytics to your website

Speeding up the application

• Improving Quality Score
• Evaluating the click-through rate
• Optimal ways to design a landing page

Why On-the-Job Training Should Happen

Just watching videos is not enough to learn well. With training that involves practice, you are able to:

• Set up marketing campaigns in real time.
• Invest in student-based activities and use all your budget, as little as ₹500 can be useful.
• Check the impact of your actions and try to make the situation even better.
• Gain self-belief and practice skills for use at a client/job site
• Having worked with the tools and machinery gives you more chances to succeed than people who just learned about them.

Who Should Take a Google Ads Course?

This course is ideal for:

Audience	Why It Helps
Students & Freshers	Adds in-demand skill to resume
Job Seekers	Prepares for roles in digital marketing and PPC
Freelancers	Learn to run client campaigns
Business Owners	Save money by managing your own ads
Bloggers/Youtubers	Increase traffic and subscribers

Research and choose a Reputable Institute

• Consider an institute that gives you the following benefits when you decide on a course.
• Knowledge gained through practical experiences
• Every member of our team is an experienced trainer.
• Google provides support for anyone with Google Certification.
• Cheap Costs and the Choice to Pay Based on Your Schedule

Institutions such as the IFDA Institute in Delhi provide Google Ads training along with practice sessions, campaign assistance and support for newcomers and people interested in changing their careers.

Here are a Few Certifications You Can Obtain

After the course has been completed, you can work towards getting these certificates:

• Google Search Certification
• Getting certified in Google Ads Displa
• Video Ads Certification on YouTube
• The Shopping Ads Certification

Such globally trusted certificates boost your career and show potential employers that you are qualified.

Graduates can choose from different career paths after taking this course.

When you become experienced with Google Ads, you can think about these types of jobs:

Role	Average Salary (INR/month)
PPC Executive	₹20,000 – ₹35,000
Google Ads Specialist	₹25,000 – ₹50,000
SEM Analyst	₹30,000 – ₹60,000
Digital Marketing Manager	₹50,000 – ₹1.2L+
Freelancer/Consultant	₹500 to ₹2000/hour

In addition, you may offer your services to local companies, bloggers or run ads for your online shop.

To sum up, Every Click Matters

When you learn Google Ads, you learn about customers’ actions, boost your business and gain skills for a successful job in digital marketing.

Freelancing, building a brand or working in marketing can be tough without a proper Google Ads course with useful practice sessions.